https://hvacseo.net - On this video, Josh Nelson of HVAC SEO explains the importance of establishing a consistent Name, Address, Phone Number Profile (NAP)
Video Transcript
The next critical component that I talked about is establishing your NAP. Having a consistent name, address, and phone number across the web, so when Google looks at your organization on Google Places, it's not just finding you there, but it's finding you on Facebook, Twitter, and Google Plus. I'm sorry, and Angie's List, and Yellow Pages. That's how you help Google get the sense that you're a credible organization.
Remember, it all comes down to authority, you're an authority player in your market, and transparency. The transparency part is having the same name, address, and phone number. If your company name, like I said earlier, is Pete's Plumbing, Heating, and Air, and that's how you're going to reference your organization, you need to make sure that's the way it's listed on all of these different websites.
You need to make sure that you use the same phone number. I talked a little bit earlier about using tracking phone numbers, and how you can leverage tracking phone numbers to gauge how many calls you got. Recordings of your conversations and really track the return on investment.
When it comes to your online NAP -- name, address, phone number -- you need to use your true landline phone number that's associated with your business, and ideally the most historic on that you have, because it's going to carry authority and transparency. The way your company name is referenced is something to pay attention to. If you've got a couple different addresses, you need to pick which one's going to be the primary one.
Be specific with the way that it's referenced. If you're at 12553 Southwest 10th Street, is that Southwest, SW, or is it, Southwest, Southwest spelled out? Little nuances like that are actually very important. You want to make sure you've got that right name, address, and phone number on all of the online directories consistently referenced.
There are literally hundreds of online directories that you can list your company in. There's Citysearch, Google Local, and Bing. There's a tool called Whitespark, which is a citation finder that, that helps you find the most relevant citations.
A study was conducted of literally thousands of plumbing companies. Looking at the plumbing companies that are ranked at the top of the search engines. What they did was, they went and saw which citations, which is just online directories that reference a company's name, address, and phone number, carried the most weight.
What it found was: Servicemagic, Yellow Pages, Superpages, Elocalplumber, Yelp, BBB, YouTube, Yahoo Local, and DexKnows, of all places, were the most authoritative citation sources for plumbing HVAC companies. You want to make sure, if nothing else, you're in those directories, and that you've got your information consistently referenced on those places.
Now, if you want a complete list of the top citation sources and URL's, where you can just click and follow and make sure you're added, you can go to hvacseo.net/free. There we've got a complete guide that you can download that explains, and gives you direct links to all of these different places. That's citation development. Making sure you got that name, address, and phone number consistently referenced online.
